Paid Media Marketing
Drive More Local Traffic & Leads...
Paid media is a broad term that encompasses any type of external marketing effort that involves a paid placement. This can include everything from pay-per-click advertising to branded content and display ads. Paid media is an essential component of online business growth, as it helps to drive revenue and brand awareness. While organic traffic is always the goal, paid media can be a powerful tool for reaching new customers and growing your business. When used effectively, paid media can help you reach your target audience, generate leads and sales, and improve your bottom line. To get started with paid media, contact our team of experts today. We will work with you to develop a customized strategy that meets your unique business goals.
Popular Paid Media Examples:
- Google Ads
- Facebook Ads
- Instagram Ads
- Twitter Ads
- TikTok Ads
- Paid Influencer Marketing
- Programmatic Display Ads
Google is the most used search engine, receiving over 5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising. Paid advertising on Google can be an effective way to reach potential customers who are actively searching for products or services that you offer. In addition, Google Ads can be targeted to a specific geographic location and customized to appear only during certain hours of the day or days of the week. As a result, you can control your costs by targeting only those consumers who are most likely to convert into customers. If you’re looking for an efficient way to reach more customers and grow your business, Google Ads is worth considering.
With over 2 billion people active on Facebook each month, you have a huge opportunity to reach new and current customers, as well as people who are interested in your business or organization. Facebook is a powerful marketing tool that can help you connect with your audience, build brand awareness and drive sales. Facebook offers a range of advertising objectives, so you can choose the options that suit your needs. Whether your goal is to drive engagement on a post, send people to your website or find new leads for your business, there’s an advertising objective to help you.
Instagram Ads is a powerful tool for businesses of all sizes to reach new audiences and achieve their marketing goals. The platform offers a variety of ad formats and targeting options that allow businesses to effectively build brand awareness and drive conversions. Instagram Ads is fully integrated with Facebook Ads, giving businesses the benefits of FB’s superior campaign customization options, diverse formatting, and assorted targeting capabilities. With Instagram Ads, businesses can create well-rounded campaigns that reach users at all stages of the funnel, more effectively build brand awareness, and drive conversions.
Despite the rise of newer social media platforms, Twitter remains one of the most popular sites for online activity. With over 187 million daily active users, it continues to see a 29% year-over-year increase in monetizable accounts. This makes it an ideal platform for businesses and individuals looking to advertise their products or services. In addition, Twitter is known for its active and engaged user base, making it a prime destination for conversation and debate. As a result, businesses that are looking to connect with their target audience should consider advertising on Twitter. With its large user base and active conversations, Twitter provides an excellent opportunity to reach potential customers.
TikTok is one of the fastest growing social networks with over 1 billion monthly active users. It offers a unique and engaging way to reach Gen Z users with creative content. The app also provides a range of ad formats to choose from, including static ads, video ads, and interactive ads. TikTok advertising can be an effective way to reach a large audience with your message, and the ad formats provide a number of options for creative expression. TikTok offers a unique opportunity to reach Gen Z users with creative content, so consider how you can best use the platform to achieve your marketing goals.
Programmatic advertising is the process of buying and selling digital advertising space through automated platforms. This form of advertising allows publishers to connect with prospective advertisers in a more efficient way, and it is only expected to become more popular as tools to improve the process become even more sophisticated. Programmatic advertising can help publishers save time and money by automating the process of finding and connecting with prospective advertisers. In addition, programmatic advertising can help to improve the targeting of ads, making it more likely that potential customers will see ads that are relevant to their interests.
Despite the rise of newer social media platforms, Twitter remains one of the most popular sites for online activity. With over 187 million daily active users, it continues to see a 29% year-over-year increase in monetizable accounts. This makes it an ideal platform for businesses and individuals looking to advertise their products or services. In addition, Twitter is known for its active and engaged user base, making it a prime destination for conversation and debate. As a result, businesses that are looking to connect with their target audience should consider advertising on Twitter. With its large user base and active conversations, Twitter provides an excellent opportunity to reach potential customers.
