Coming across a negative review for your business on a prominent review site can feel crushing–and for good reason. Reviews, both good and bad, do have a real and tangible effect on customer choice. For example, a Harvard Business School research report found that each additional star that a restaurant had on Yelp added between […]
As Ben Franklin famously said, “It takes many good deeds to build a reputation, and only one bad one to lose it.” The success of almost every small business is hinged on their reputation, which can take years to build. Once a reputation has been tarnished it can be difficult but not impossible to rebuild. […]