The Importance of Google Maps and Key Performance Indicators (KPIs) for Small Businesses In the digital age, small businesses face the challenge of standing out amidst a sea of competitors. One tool that can provide a significant edge is Google Maps, a platform that millions utilize daily to discover local businesses and make informed purchasing […]
Understanding the Importance of Local SEO for Small Businesses in a Digital Era In an increasingly digital world, businesses big and small have found themselves needing to adapt to the changes that come with this digitization. From using social media platforms to connect with customers, to leveraging the power of data analysis to understand market […]
Local SEO has become increasingly important, and small businesses who fail to take steps to help their rankings for local-oriented search terms risk losing visibility among their important local customer base. Whether you have begun implementing a local SEO strategy or you are completely new to the game, here are five easy-to-enact yet extremely effective […]
Last year, for the first time, mobile web traffic outpaced desktop traffic. As smartphones become more functional and able to take on tasks once reserved for desktops, the amount of mobile traffic only looks to increase. As a small business, it’s important to optimize your website for mobile users to cash in on this influx […]