Local SEO has become increasingly important, and small businesses who fail to take steps to help their rankings for local-oriented search terms risk losing visibility among their important local customer base. Whether you have begun implementing a local SEO strategy or you are completely new to the game, here are five easy-to-enact yet extremely effective […]
Coming across a negative review for your business on a prominent review site can feel crushing–and for good reason. Reviews, both good and bad, do have a real and tangible effect on customer choice. For example, a Harvard Business School research report found that each additional star that a restaurant had on Yelp added between […]
As Ben Franklin famously said, “It takes many good deeds to build a reputation, and only one bad one to lose it.” The success of almost every small business is hinged on their reputation, which can take years to build. Once a reputation has been tarnished it can be difficult but not impossible to rebuild. […]
Last year, for the first time, mobile web traffic outpaced desktop traffic. As smartphones become more functional and able to take on tasks once reserved for desktops, the amount of mobile traffic only looks to increase. As a small business, it’s important to optimize your website for mobile users to cash in on this influx […]